VANESSA CHANG

I design and ship products from real-time monitoring dashboards to internal automation tools — combining UX, product strategy, and hands-on AI tooling to move fast from concept to working product.

Built across the US, Taiwan, Japan, and Canada.

Shoot me an email if you'd like to chat.

Connect to Content

Add layers or components to infinitely loop on your page.

Uncovering the rationale behind each decision.

I'm a senior product designer based in Chicago, specializing in IoT platforms, data-heavy interfaces, and AI-assisted workflows. As AI takes on more of the making, the most valuable thing a designer brings is judgment.

My work sits at the intersection of spatial thinking, human behavior, and emerging technology. Curiosity and flexibility has been the constant across every role I've had. The domain keeps changing. The questions stay the same.

Experience

TOKU Systems

2024 – Present

Senior UX / Product Designer

Led end-to-end design for a real-time monitoring platform, shipping 10+ product features and 5+ workflows across web and mobile. Established interaction patterns, component states, and design system in partnership with the Chief Software Architect, enabling consistent UI at scale.

Freelance Design Consultant

2025 – Present

Business Branding & Strategist & Design

Designed and launched websites for small businesses, leading end-to-end client work from onboarding through post-launch support including SEO-aware structure and content updates.

Far Eatern Group

2024

Design Strategist / Consultant

Conducted and analyzed a survey with 3,000 responses, performed 21 interviews, and held 2 workshops with stakeholders to align business objectives. We identified 6 barriers and stages in the user journey, and developed strategies, design principles, and a service blueprint to optimize the experience for telecounseling.

Starbucks

2024

Design Strategist / Consultant

Redesigned the in-store testing process for new initiatives, developing qualitative and quantitative metrics to synthesize customer sentiment and operational friction from 600+ weekly responses. Accelerated decision-making cycles and improved signal clarity across rapid testing sprints.

Inclusive Data Action Lab

2023

Design Researcher

Designed wireframes, user flows, and an interactive tile-based visualization built in JavaScript using the Wave Function Collapse algorithm, contributing to inclusive design research on sustainable behavior adoption.

King Shih Architects

2016 – 2020

Architectural Project Lead

Delivered a diverse portfolio of large-scale and technically complex projects, including a major baseball stadium, transportation centers on 9-acre sites, a 240-ft bell tower, university laboratory buildings, 20,000-sq-ft greenhouses, and exhibition halls with capacity for 8,000+ people.

Before the screens

I started in architecture in Taiwan. Observing how people move through spaces, what makes a room feel right, how small decisions in a floor plan shape someone's whole day. That attention to life's details never left me. You observe, you adapt, you find the solutions inside the constraint. I founfd my curiosity First into UX, then into product, then into the messy and interesting territory where IoT data, business decisions, and real human behavior all meet.

I'm currently working at TOKU Systems, designing real-time monitoring and alarm interfaces for industrial IoT. Complex systems where a missed signal has real consequences. I use AI and automation to streamline and accelerate the design process — building tools that compress weeks of exploration into days, for the whole team not just for myself.

How I work — three lenses

Impact first

Map pain points, define scope, rank by impact. Understand the business value before you design.

Find the friction

JTBD, journey mapping, user interviews. Stay curious until an assumption breaks.

Build to think faster

AI and automation to compress exploration. AI and automation as design toolbox.

I hold an MBA and MDes in HCI from Illinois Institute of Technology. I've worked with teams in the US, Taiwan, Japan, and Canada. I play board games & chess♟️& tennis 🎾 & pickeball 🏓.

Interested in working together?

Shoot me an email if you'd like to chat.