Selected works NEOMITA Health Monitor Device
PAWSSISTANT Pet Wellness AI
EXPO x TAIWAN Virtual EXPO
Selected works NEOMITA Health Monitor Device
PAWSSISTANT Pet Wellness AI
EXPO x TAIWAN Virtual EXPO
Service + Product
Enhancing Pet Wellbeing Through Generative AI Intervention
Facilitating informed and confident decision-making in critical health care moments .WHO need support managing their pets' well-being
TO handle emergencies, chronic conditions, and emotional challenges.
“...What I loved this project is that we are able to humanize AI technology for individuals.”
-
Integrate Generative AI features into a cohesive, user-friendly multimodal product ecosystem.
- Alleviate financial burdens and empower pet owners with personalized, timely support and knowledge, boosting their confidence to make well-informed decisions for their beloved pets' health.
High Quality vs Budget-Friendly Dilemma:
Balancing financial considerations with pets' well-being often leads to stress.
Research indicates that when the cost of saving an animal exceeds $5,000, the majority of pet owners opt to discontinue treatment. This emotional dilemma—how much can I afford to allocate to care for my ailing pet?—is a common challenge faced by many pet owners as they consider the financial responsibilities of pet ownership66%
Percent of US Households Have Pets3%
of These Households Have Pet Insurance
$5k
Amount at Which Most Pet Owners Decide to Stop Treatment
Pets lack the ability to speak verbally, so pet owners face challenges of understanding their needs and conditions.
Decisions based on interpreting behavioral cues, subtle changes in habits, or physical signs can be complex. Misinterpretation might lead to wrong decisions.
The situation can exacerbate when you're unable to accompany your pet regularly and resort to sending them to daycare. Similarly, for pet owners managing a pet shelter, challenges arise when they struggle to monitor each individual pet effectively.
How might we leverage Gen AI capabilities to create a real time support system for pet care-givers that make informed, confident decisions assuring pet's well-being?
Pawssistant: Using Conversational AI to Streamline Decision-Making
Our goal is to leverage conversational AI to reduce the complexity and burden of decision-making by streamlining the process beyond traditional search results. By collaborating with AI to support human decisions, we can provide both functional and emotional benefits to users.Navigating Complexity with Confidence Multimodel Experience
Our pet healthcare platform offers a smooth, user-friendly experience across multiple devices. It features a virtual AI assistant that provides personalized support in various modes, ensuring quick and reliable guidance for challenging pet health situations. This helps owners better protect the well-being of their beloved animal companions.#1 Emergency Care :
When facing pet accident and needed emergency response, we delivered
🕒
Manage emergency in the moment
🎯Empowering users to make confident decisions with data-driven recommendations I want to weight my decisions by cost and well-being quickly & accurately”
#2 In the Moment Care :
When having pet with critical changes, we delivered
⌚ Consistent health tracking 💡Streamlined care guidance via voice assistant
#2-1 Chronic Care :
When having pet with chronic disease, we delivered
⚡Emergent symptoms management dashboard⌚ Consistent health tracking #3 Proactive Care :
When making
life-long decisions
for pet, we delivered
📈
Overview of long-term pet well-being 📝 Assess consequences, costs, and compare actions for informed, personalised decisions#4
CommuniCare
:
When needing
emotional support
from the community, we delivered
🏘️
Connect with a supportive community
👫 Access to helpful advice from individuals facing similar situations#5 Trust Architecture :
When needing trust and transparency of LLM model, we delivered
✨
Source Transparency
💡
Fine-tuning for personalized suggestions
📚
Data collection survey Elevating Pet Health through Early Detection and Shared Veterinary Partnerships
Our solution doesn't aim to replace a vet; instead, it focuses on early disease detection, preventing more severe and potentially fatal situations. Through accurate data collection, ensuring prompt interventions, and fostering better collaborations, we prioritize the overall well-being of pets.
- Utilizes LLM technology to deliver well-informed recommendations, aiding pet owners in making complex decisions with greater confidence.
- Helps pet owners gain a deeper understanding of their pets, which not only saves time but also alleviates emotional and financial stress.
- Offers comprehensive, disease-focused 'Health and Care-plan mode' for efficient, lifelong management of pets' health and care needs.
- JoEllen Kames (Director of User Experience Design @Salesforce)
Know when to explore multiple options or commit to a single concept.
We started our concept by sketching and thinking about combining several ideas. But we soon realized that instead of merging multiple concepts, it was better to begin with a narrow scope and explore more options later on.
Don’t let color slow down your rapid prototyping in low-fidelity iterations.
When trying to understand the user flow, it’s important to focus on the process. Start with black and white. This allows us to test the structure easily without getting distracted by content or visuals.
MY ROLEDesign research | UI / UX Design | Product Design | Visual Design | Service Design | Business Strategy
FRAMEWORK & TOOLS
Primary + Secondary Research, Storyboarding, HMW (How Might We), User Journey Map, Figma, Photoshop, Illustrator, Scenarios, Business model & System Mapping, AI Design and Framework
TIMELINESep, 2023- Dec, 2023
ADVISOR JoEllen Kames, Jennifer Levin
TEAM
Han Wen (Vanessa) Chang, Sunmin Ko, Eunji Kim